We hope you'll find this a straightforward, waffle-free explanation of what we do... because that's the way we write!

The Coffee House magazine was launched in Britain and at the Boston USA coffee show in April/May 2003
 

Why?

Because in this trade, there is a great deal of exciting data to be shared  - every supplier knows that the proprietor/barista who understands their subject does a better job of selling, and as a trade magazine editor over many years and in many industries, our editor, Ian has always tried to interest and enthuse trade readers.   He can't stand boring trade papers, and 'journals of record'!  

The content was to be based on
*   what people actually need to know - for example, if you are offering a product or service, then we'll give you the opportunity to discuss the logic behind it, so that your potential customer really understands what you're getting at.
*    a genuinely interactive approach, with real effort being put in to exchange views both ways through the supply chain.
*    an informal writing style and, where appropriate, a light-hearted and entertaining approach - and some people have kindly said they find this very refreshing! 
*    a reader base and circulation list which will be realistic, practical, relevant, honest, open and accountable.
*    advertising rates which will be realistic, presented with an attitude which demonstrates a genuine creative interest in helping advertisers with what they want to achieve.
*    a thoroughly waffle-free, no-bull, and co-operative attitude to our trade partners

and...

*    a charitable aspect. As you may know, Ian works for one of our Great Little Charities, and we are trying to promote support for  Health Help International - details at  www.skywriter.demon.co.uk)

So, what has happened?

Coffee House went down a storm, we're glad to say - and the fascinating thing about our first reader survey, which can be found on this website here, is that trade readers clearly enjoy the paper... which is an active emotion which is clearly not achieved by any other papers serving the beverage trade!

The main paper was launched as a news tabloid, but changed to A4, to general approval.

The website news service has continued to develop, and our e-mail newsflash and news update service is always appreciatively referred to by recipients.

Advertisers for the main paper have  spread geographically - we now carry regular advertising from overseas suppliers, which says a lot for the paper's credibility.

In late 2005, we devised In The Cup, together with the Beverage Service Association. This is a 12-page 'how-to' magazine, which seeks to promote good practice in all aspects of the beverage trade. The subjects include the practicalities of making and serving drinks, customer service, hygiene, and so on. This has been well received.

*

We really are giving this our best shot, with the most honest and best of intentions, and we believe it will be of tremendous value to you and your trade partners.  Please support us!

For a media pack, in hardcopy or on Powerpoint, or a presentation in person, please give us a call:

Tel: 01872 501050  (Ian or Trudi)
E-mail:  ianb@coffee-house.org.uk