This page is - Feature List

We do not use a features list like most trade papers - we do not optimistically line up a list of subjects and stick to it come what may.   We don't think that is at all useful to us, suppliers, or the readers!

We are a news magazine, and as such, everything newsworthy is valid for inclusion in all our issues, all the time.  This is, of course, the most useful approach for anyone who wants to promote a product or service - you don't want to be told 'we've just done that' or 'we're not doing that until next year'.   With Coffee House, if whatever you have is newsworthy, then it's of interest to us... and, of course, this means that things like coffee blends and espresso machines are relevant every month.

However, people do constantly ask us to produce a features list. So we have done!

When using this list, please remember that we are the magazine which knows something about the beverage and cafe sector - we're the ones who can actually make a cappuccino.  So when we say we're writing about a subject, that means we are looking extremely closely at everything it involves for our trade, with a greater understanding than you will find from any other magazine. 

But we don't pretend that we know everything. So, if anyone has an idea for something which readers would really like to see featured in Coffee House - just suggest it to us. You're very welcome to do so.

Please also remember that we write for many other magazines... whether your subject does or does not fit Coffee House, there's always a chance we can use it elsewhere, for our mutual benefit.

Boughton's Coffee House -  features list, 2012

(The ratecard is at the foot of the page)

This advance features list is offered only as a guide – we are a news magazine, and the content of a news publication changes according to circumstances. This list will almost certainly be added to or amended during the year; please stay in touch with us for updates.

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EVER-PRESENT SUBJECTS – certain subjects are treated as news, and are relevant to all issues.  Items concerning espresso machines or other equipment, launches of coffee products, or tea products are relevant every issue.  If you have such news to talk about, please don’t wait for a specific issue – just let us have this news as it happens.

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Dec 2011/January 2012  (56)

 To print middle of the month. Artwork deadline probably 5^th.

This is a combined issue, because Ian and Trudi were hit with so much freelance work in late 2011, the December issue was in danger of coming out in the middle of the Christmas rush - so we decided to skip it.

The lead feature subjects will be one or two from the following, depending, on which turn out to be most interesting -

The Healthy cafe – fruit drinks and smoothies

In the winter, a vast number of people suffer from vitamin deficiency, which is directly related to the absence of sunlight, and eating less fruit at this time of year.  Consumers need to get their vitamins from somewhere – and the café trade is well positioned to put this right with smoothies. This is a winter business with a reason.

The ‘healthy eating’ revolution has also sparked a vast range of potential products, and in turn a vast amount of further debate. The matter of milk alone is a subject on which entire books have been written… and look how much of that a café uses!  We look at the options for the ‘healthy eating’ café.

The Hygienic cafe

Cleanliness in any catering business is one of the most vital parts of management. We discuss practical cleaning products, issues and methods.

EPOS

Automatic payment, stockholding, and promotional methods are advancing extremely rapidly. We look at the latest systems on offer.

The Brew Bar

This has now become established in many parts of the country, but we still have many coffee-house operators asking: ‘precisely how do I put the brew-bar concept together in a practical and manageable way?’ 

Local sourcing

Food miles and coffee miles continue to be a subject for debate.  With local roasters now springing up all over the place, just how ‘local’ can a coffee-house claim to be? And is there a business benefit which results from this?

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February 2012  (57)

To print mid-month.  Deadline for artwork probably 7^th Feb. .

The Ethical cafe

Fairtrade Fortnight in 2012 is 27^th Feb to 11^th March.

And we shall look at other ethical-sourcing and ethical-working subjects.

Hotelympia

The show is on from 26^th February. We shall preview what is relevant and important to the café trade.

Possibly Moscow International Coffee Forum.

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March 2012  (58)

To print mid-month.  Deadline for artwork probably 5^th March. .

Disposable Cups and takeaway packaging

Last years, we said ‘our last feature on takeaway cups was so far ahead of all the other trade press in sheer detail and usefulness that we have decided to extend it this year to cover all kinds of takeaway packaging relevant to the cafe trade’.  Candidly, we see no reason to change that description.  We continue to look far deeper into this subject than any magazine in the trade.

Linked with…

Labelling

FoodEx

25-27 March 2012

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April 2012  (59)

To print mid-month.  Deadline for artwork probably 5^th April. .

The summer drink

A look at the soft drink sector, its health issues, and its relevance to cafes.

linked with...

Bottled water

The bottled water market has had some wildly varying ups and downs in recent years – but it is still vastly important.  However, there is more to this subject than meets the eye… and we’ll show why.

linked with...

Snacks, bread products, biscuits and cakes

A supplier said, notably - 'the coffee house food offer has yet to be defined'. And so far as we are concerned, it still has not.  

London Coffee Festival

27-29 April 2012

possibly UK Barista Championship.

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May 2012  (60)

The print date is set to get the magazine to readers one week before the trade’s biggest show.  Deadline for artwork probably 1st May.

Caffe Culture preview.

16-17 May.

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June 2012  (61)

To print mid-month.  Deadline for artwork probably 7^th June

Flavours

For both summer use and looking forward to winter drinks

Smoothies and Shakes

It has now been proven that this is an all-year-round sector. There is far more to it than meets the eye, which is why we shall give it a special feature.

Tea

This is an ever-present news subject for us, but we have been told by readers and suppliers that they would appreciate an issue devoted to it.

The World Barista Championship is on in Vienna this month – we may preview it.

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July 2012  (62)

To print mid-month.  Deadline for artwork probably 7^th July

Machines

The breadth of what counts as a ‘coffee machine’ continues to expand, much to our surprise. A year or two ago, who would have considered a siphon to be an important part of coffee-shop business? We look across the whole spectrum, from espresso to single-serve filter.

Coffee.

We don’t usually have coffee as a subject, because it’s an ever-present. But, we have been asked to give roasters and brands a platform for the products they are proud of.

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Aug  2011  (63)

To print mid-month.  Deadline for artwork probably 7^th Aug

Solutions

The ideas issue. A look at the many great products which will have sprung up in recent months.

Great Taste Awards

It is always fascinating to see which teas and coffees did well in the awards. There are always surprises in this… and many of them end up as worthwhile additions to a catering menu.

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Sept 2012 (64)

To print first week.  Deadline for artwork probably last week Aug

Rainforest Alliance Week

The date isn’t yet set, but is probably around mid-month. We reported last year that the ‘awareness week’ was planned so late, and with so little trade promotion, that it actually created very little awareness. We shall be encouraging more support for the trade this year.

Lunch! show

20-21 September 2012.

Chocolate

Still one of the truly most important products in the coffee-house world – and the developments never stop. Will this be the year that single-origin chocolate really takes off, as predicted?

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Oct 2012  (65)

To print mid-month.  Deadline for artwork probably 7^th Oct

Hallowe’en

After Hallowe’en last year the grocery and retail trades reached some surprising conclusions… they decided that it is now a bigger selling season than Easter, and rapidly approaching Christmas.

Christmas

This is the right time for a little sensible advance planning of the most profitable products to work with in the final weeks of the year.

Espresso machines and grinders

Another thing we don't usually put in our schedule, because it's a constant subject every month. But we have been asked to do a specific issue on it... so we will!

Maybe TriestEspresso Expo, Italy October 25-27

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Nov 2012  (66)

To print mid-month.  Deadline for artwork probably 7^th Nov

The winter trade.

Yes, the winters are getting colder.  For the coffee-house trade, that’s good news – but a strategic approach to it is desirable.

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Dec 2012  (67)

To print mid-month.  Deadline for artwork probably 1^st dec

As yet, absolutely no idea…!!!

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The rate card:

Full page –  £750 plus VAT

(due to a slight change in page design, the full page size is now 186mm wide x 270mm deep. This is the size of the box you can fill; I’m not bleeding to the page edge). 

Half page, vertical or horizontal – £600 plus VAT

(186mm wide x 126mm deep, or 90mm wide x 270mm deep)

Quarter page in any format -  £400 plus VAT

(90mm wide x 126mm deep;  186mm wide x 63mm; or 43mm x 254mm deep)

Other ideas:

Inserts:  £400 per insertion plus VAT.   There is no additional charge for postage if an insert weighs no more than 10gms, and/or does not push us into the next postage band; any excess postage will be charged at cost.  If more than one insert is included in an issue, the excess postage will be split between the advertisers. 

Back page:  A size of approximately A5 is booked for 12 months – when available the cost is £325 plus VAT.    

Website: We have always made slots available at the top of the home page, but in late 2008 we began to develop advertising slots across other pages. These are remarkably economical, and usually of petty-cash size... but check with us to see what can be done, please.

Earpieces: on an A4 news-format sheet, the earpiece size each side is about 30mm x 20mm.     Best used in conjunction with an inside appearance. Please check for availability.

Product slots: we do not charge for ‘colour separations’. This is a fraud. However, we do occasionally make available a small advertisement slot of a picture and 70 words, for £50 plus VAT.   

Positions: we do not guarantee any position, other than the back page. In a paper the size of ours, the concept of 'early right hand' simply doesn't exist... every page is an early one!   You are very welcome to say where you would like an ad to be placed, and we will do our best to comply... but placing cannot be accepted as a condition of order.

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ADVERTISERS, PLEASE - would you kindly take note of the following artwork requirements?

We shall be very grateful for our advertisers’ assistance with supplying artwork in a practical format.
It has become very clear in recent years that more advertisers now prefer to produce their artwork in-house, probably to save on agency and designer fees… however, this has caused some problems, and we have several recent examples of artwork being prepared in un-openable file formats,  and even unheard-of colour formats.

May we please ask:

1. Can we please have artwork  only  in Jpeg format?  Could you please avoid PDF files for artwork, if possible?  Please do not send anything in Mac format.

2. Please give us a full-colour hard-copy proof. I know this involves snail-mail, but the point is that many computer monitors show colours in a different way  –  what is royal blue on one screen may be purple on another.  If you supply your own colour print, it shows our printer exactly what result you expect him to achieve and what colours he has to match.

3. If you do send artwork by e-mail, please do not use any compression software such as Stuffit.  As this is not universally used, it can cause file-opening problems.   We would prefer that you do not send Zip files, either.

We don't wish to sound officious about this - but if you send it in the wrong format, then  we may decline responsibility for the result.
Having said that, we will always work to help produce (or if necessary, repair) an advertisement.   And we often only charge for it if we are expected to put in an unreasonable amount of work!