|FOR PR AGENCIES -
The theory behind Coffee House is that we are
putting practical information to an audience which rarely receives it, and that
we wish to creatively support the trade. Plenty of magazines in all trades
will tell you they 'carry news of the industry', but what we do is
Our mission statement says we aim to 'encourage
and enthuse' our readers, who are the frontline managers of Britain's coffee
houses. Those are words you don't often see from a magazine!
Very senior trade figures (both trade associations in
the UK, for a start) agree that these people are the ones will will
spearhead the further growth of retail coffee, and all marketing managers agree
that the salesperson who is enthusiastic about a product does a better job of
So our job is to spread the enthusiasm around the
trade - and there's a vast number of things to get enthusiastic about!
Would you be kind enough to bear this in mind when
sending us press data? And, if you are wondering how best we can carry a
story, please feel free to ring us and discuss it in advance - we may be able to
suggest something, or even offer a way in which we can give it greater
We very much enjoy working with PR people who
have taken the trouble to learn about and understand the product they
are promoting. We think that all professional PR people will
understand why we tear out hair out when we receive the burblings of
bimbos who haven't a clue what they're writing about ... and before
long, some of the best examples of that will be appearing in our next
Otherwise, we do look forward to working with you, for
everyone's good - we take the view that in a trade paper, we're all on the same
side, spreading information through a trade for everyone's benefit.
What we do, and what we don't do...!
* With regard to pics, we
are grateful for illustrations as prints, or as Jpegs on CD or e-mail.
Generally, Broadband carries a reasonable size of file, but we do
appreciate those who ring to check before sending us a n immense file!
* We do not charge for 'colour
separations'. This is a fraud, and we're surprised that some
magazines still try it, and get away with it. We don't agree with
it - we aren't going to say it's dishonest, but darned nearly.
Pictures which we select to go with editorial we have written will carry no charge.
* You can have paid-for editorial
and pics, but only in the form of advertising, and we will
always make it perfectly clear that it has been paid for.
But we do not accept 'advertorials' which are made up to look as if they
are an editorial page from our paper.
* We do not always carry a features list.
Our attitude is that if
you have something worth writing about, then it's worth writing about at any
time, and preferably as soon as possible! So, if you have something to say
- don't worry about whether it fits a schedule, just call us. If
we can suggest how and when we can carry it to best effect, we certainly
will. If you care to call us well in advance of a launch
date, to discuss how best we can cover it, and if you care to give us as
much advance data as possible, then this will help everyone, and we'll
respect an embargo.
* We very
rarely carry any quote which has not been directly spoken to us.
We certainly do not carry the kind of quotes which have been endlessly
polished and 'improved' by a management team!
One of the features of Coffee House is that we write in everyday
language, we carry quotes spoken in everyday language, and our readers
do genuinely like this. If you can steer your
client away from writing the kind of 'quote' that sounds impossibly
un-natural, we'll appreciate it, and you'll be doing everyone a favour.
* We rarely carry case studies or
application stories. It's not that we don't like them, but they
too often just puff-up the client, instead of giving useful practical
data to other possible users of the product or service.
However, such stories do often inspire the idea of a full feature or
interview on the subject.
do not, in our editorial pages, carry pieces written by manufacturers or
suppliers. And we most certainly do not carry pieces by-lined to a
manufacturer, but actually written by someone else. We believe
this to be unethical. The credibility of our magazine rests
on the fact that our readers know all our content is written,
independently, by ourselves.
We do occasionally carry offers of product samples, but we prefer not to
be told by suppliers that they're doing us a favour by making our
magazine interesting! Most of the time, these offers are pure
advertising, and have to be paid for.
* We do occasionally carry competitions,
and the same applies!
*** We regret to
advise that anyone who thinks it is clever to add logos, headers and footers as
watermarks in a Word document press release, risks having the entire thing being
ignored. Some of these things are virtually impossible to remove !
That last comment aside, we do hope
these items will be helpful, and that they don't sound too demanding...
our aim is always to provide the best result for everybody.
|FOR ADVERTISERS -
Advertisers, please -
would you kindly take note of the following artwork requirements?
We shall be very grateful for our advertisers’
assistance with supplying artwork in a practical format.
It has become very clear in recent years
that more advertisers now prefer to produce their artwork in-house, probably
to save on agency and designer fees… however, this has caused some problems,
and we have several recent examples of artwork being prepared in un-openable
file formats, and even unheard-of colour formats.
May we please ask:
1. Can we please have artwork only
in Jpeg or Tiff format, or as a Quark file, PC format? Could you
please avoid PDF files for artwork, if possible? Please do not
send anything in Mac format.
2. Please give us a full-colour hard-copy
proof. I know this involves snail-mail, but the point is that many computer
monitors show colours in a different way – what is royal blue
on one screen may be purple on another. If you supply your own colour
print, it shows our printer exactly what result you expect him to achieve
and what colours he has to match.
3. If you do send artwork by e-mail, please
do not use any compression software such as Stuffit. As this is not
universally used, it can cause file-opening problems.
We would prefer that you do not send Zip files,
We don't wish to sound officious about
- but if you send it in the wrong format, then we may decline responsibility
for the result.
Having said that, we will always
work to help produce (or if necessary, repair) an advertisement.
And we often only charge for it if we are expected to put in an
unreasonable amount of work!
4. We do not guarantee any
specific positioning, ever, with the exception of the back page.
Please don't ask for specific positioning - we'll comply if we can, but
positioning cannot be made a condition of order. The reason for this
is that we are. quite deliberately, a short-and-sharp newspaper. With our
pagination, the concept of 'first right hand' and such simply does not exist.