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Boughton's List - a unique trade directory |
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Back issues - on PDF |
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This page is - The Coffee Council |
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The Coffee Council is a largely-informal body made up of several very experienced managers, all at director level, in the coffee trade. Their common belief is that there are certain issues which should be discussed, debated, and brought to the attention of the trade in general in a way which no other trade organisation is doing. Where necessary, the Council is willing to speak out for the trade in the media and elsewhere, again as no other organisation is doing. The Council does not seek to set rules, or put itself up as a controlling authority; it has no membership in the formal sense, and certainly sets no fees. The Coffee Council exists to promote discussion of items which are in the interests of all, and to stand up for the trade when necessary. You can contact the Council through Louie Salvoni of Espresso Service. 0844 692 2222 |
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The origin of the motto – or, the benefits or a classical education in the modern coffee trade. * It is common knowledge that the ancient Romans invented the coin-in-the-slot system for drinks, but it was not until comparatively recently that it was realised that their advances in North Africa had indeed taken them into what is now Ethiopia, and into the coffee growing regions. The entire accounts of the report given to Caesar in the senate were for many years lost, but when scraps of parchment were eventually discovered, the following report was pieced together: The praesidium approached Caesar in the forum with the following proposition: “We have discovered in the African countries a hot drink made from the inside of berries.” (In Africa terra valudis imbibo fecit). “Let us form a trade association (congressus professio) for coffee! We shall charge between 70 and 450 denarii for membership; from this we can vote large sums in honararia to our own officials, and claim generous amounts for our administrative department. We need to only maybe run a trade golf day, with an awards dinner in an attempt to justify the membership fees. We shall all have a jolly good time.” As Caesar approached the senate, he bought a latte, (‘tunc Caesar in senata Starbuckiam barista latte fecit) and generously enquired of his main senator: ‘et tu, Brute?’ Then he considered the submission of the senators, and replied in the immortal words: ‘non prandiam, non praemiam, non golf diem – sed praeclerea caffe’ ('Let there be no awards, no dinners, no golf day – just excellent coffee’.) All this is recorded in the archives of the great Roman historian, Facetius. To this day, these remain the priorities of the Council - although subjects are discussed with great good humour, the serious reasons for doing so are not forgotten. |